For Research Teams

Settle it before the sprint, not after.

Research that arrives after the build is a post-mortem. The hard part was never running the study — it was running it early enough for the answer to still change something.

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Capabilities

4 capabilities, and the mechanics behind each one.

Every one of these is a screen in the product today — not a roadmap item.

01

Usability Test

A shareable link is the whole setup.

01/ 4
Capability

Usability Test

A shareable link is the whole setup.

Build an unmoderated study, send the link, and read the results. Participants need no account, which removes the step that usually kills response rates before the study starts.

Highlight

Tree Test, Card Sort, First Click, 5-second, Prototype, App and Website tests in one builder.

Tree Test and Card Sort for information architecture questions
First Click and 5-second tests for comprehension and first impressions
Prototype, App and Website tests run against the real artefact
Screener questions filter participants before they enter the study
Public participant runner — no login, just the link

What your team gets

The modules your team works in.

Usability Testing

Unmoderated studies on a shareable link — tree tests, card sorts, prototype and app tests — running while your team sleeps, with the recordings waiting in the morning.

Explore Usability Testing

Experiments

Kano, MaxDiff, conjoint and pricing studies for the market-research questions a usability test cannot answer — which features people would pay for, and what they would trade away.

Explore Experiments

Recruit Participants

Build a panel or source niche participants when your own users are not the right sample. Runs on MyParticipants, our sibling recruitment product.

Explore Recruit Participants

Study results

Evidence the roadmap meeting cannot argue with.

Behavioural data and stated preference in one place — so a finding arrives with both what people did and what they said, and the two can be checked against each other.

Behaviour and stated preference together

What people actually did sits beside what they told you, so you can see where the two disagree.

Forced trade-offs, not rating scales

MaxDiff and Conjoint produce a ranking people cannot game by rating everything a five.

Participants without a panel

Share codes and public runners mean a study goes out today rather than after procurement.

Findings that keep their receipts

Every number in a synthesis links back to the responses and sessions behind it.

Study results — live view

Example

Responses

428

across 3 studies

Completion

82%

unmoderated

Top MaxDiff

UPI

preference share

Kano

4

delighters found

Ready to start?

Bring the whole user story into one workflow

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