See whether the interface works as drawn.
Design critique runs on opinion until someone produces evidence. The person with the strongest conviction usually wins — which is not the same as the design being right.
Capabilities
4 capabilities, and the mechanics behind each one.
Every one of these is a screen in the product today — not a roadmap item.
01
Heatmaps
Where they actually looked — not where you hoped.
Heatmaps
Where they actually looked — not where you hoped.
Every design review eventually reaches someone saying 'people will notice it there'. Heatmaps end that conversation with the aggregate: what got clicked, how far down anyone scrolled, and where attention actually settled.
Highlight
Click, tap, scroll depth and attention — on web and on mobile, not web only.
What your team gets
The modules your team works in.
Heatmaps
Read clicks, attention and scroll depth on a page before you redesign it, then run the same read afterwards to see what your change actually did to behaviour.
Explore HeatmapsSession Replay
Watch what the person actually did instead of inferring it from a funnel. The why behind a frustration signal is usually visible in twenty seconds of playback.
Explore Session ReplayVoice of Customer
Validate a design choice with the people using it — in-app surveys fired at a specific audience on web, iOS or Android, in the moment the screen is in front of them.
Explore Voice of CustomerAI Insights
Ask what changed after the redesign in plain language and get a brief back with the evidence attached, rather than assembling the answer across four screens yourself.
Explore AI InsightsDesign evidence
Bring the aggregate to the critique.
One view of how the interface is actually being used — so the review argues about what people did rather than about what they might do.
Attention, not assumption
Where people looked and how far they scrolled, aggregated — so 'nobody sees the CTA' becomes a number.
Frustration made visible
Rage and dead clicks pinpoint the elements that look interactive and are not.
The session behind the pattern
Every heatmap hotspot opens into the replays that produced it.
Validated before it ships
Tree tests and first-click studies settle navigation questions before they become build tickets.
Design evidence — live view
ExampleScroll reach
48%
past the fold
Rage clicks
212
on 3 elements
First click
71%
correct target
Tree test
6.4s
median to find