The customer
A growing business with a specific customer question.
A global food brand needed a consistent way to understand market trends, customer conversations, and differences across audiences and regions.
The intelligence had to serve teams making product, communication, commercial, and ecommerce decisions.
The challenge
The business problem behind the headline.
Signals were spread across social conversations, blogs, forums, website performance, and broader consumer and industry trends.
The challenge was turning fragmented evidence into a shared view that teams could use continuously rather than through isolated research projects.
Inside the workflow
Turn recurring conversations into a shared signal
Listening · Sentiment and topics
Illustrative Cxorbi product view
Sentiment timeline
All monitored sources
Emerging topics
Positive · Rising
Mixed · Stable
Positive · Rising
The approach
From customer signal to a measurable decision.
- 1
Listen for recurring complaints, unmet needs, emerging topics, and changing consumer language.
- 2
Separate persistent patterns from short-lived noise by audience, source, market, and region.
- 3
Validate promising signals with surveys, MaxDiff, conjoint, or concept testing.
- 4
Use the combined evidence to decide what to improve, communicate, or build next.
- 5
Measure post-launch behaviour and feedback against the original consumer signal.
The results
Consumer intelligence became a shared business capability.
Consumer intelligence moved from isolated research activity into a continuous decision system shared across the business.
- Market trends, customer conversations, website evidence, and regional differences were brought into one continuous intelligence environment.
- Product Development, Market Research, Marketing, Communications, Sales, and Ecommerce worked from the same view of customer and market evidence.
- The shared insight informed product, proposition, communication, commercial, and ecommerce decisions instead of ending as a standalone research report.